Social media helps create awareness about industry in Rwanda. Cedric Mizero uses fashion as a tool to tell stories. At a shoot, the designer uses plastic instead of fabric and ordinary women.
The "#MadeinRwanda" social media campaign addresses building industries by promoting local designers and brands. Matthew Rugamba produces projects with international standards but a Rwandan presence; clients include Peter Nyong'o.
The shoe company evaluates all its suppliers to ensure they are using sustainable practices; the company uses vegan leather and recycled tires. Fashion is a tool that empowers communities.
This community-based factory outside of Kigali manufactures handbags for Kate Spade and Coach. Most employees are women. Each handbag bears the signature of the person who made it.
Moshions wants to keep roots in Rwanda but be considered an international label. The festival showcases the designers' and models' talents on a runway. Karen Karssh's designs focus on plus-size clientele.
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With young creatives at the helm, #madeinrwanda has already started rebranding the country's image and redesigning a mindset.
Length: 23 minutes
Copyright date: ©2019
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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