Nissan: Introduction (02:09)
This film will investigate how Nissan rebounded from a $6 billion loss. Today, the company produces 5 million cars every year.
Global Brand (07:50)
Nissan is a source of national pride. The Nissan Heritage Collection includes iconic cars that date back to the 1930s; the 240Z is one of the fastest-selling sports cars of all time. In the 1990s, Nissan starts to struggle.
Failing Company (07:41)
Nissan floods the car market with a series of bland sedans aimed at families; it is late to join the sports utility vehicle trend. Global sales fall over 10% in five years.
Renault Intervention (04:09)
CEO Carlos Ghosn recognizes Nissan’s dire situation; the company is nearing bankruptcy. Renault purchases 36.8% of Nissan in March 1999.
"Le Cost Killer" (06:40)
Nissan's debts total $20 billion. Ghosn, viewed as an outsider, becomes CEO. He outlines plans to change Nissan during his first press conference.
Automobile Production (04:42)
Ghosn understands the importance of an efficient production line. He disbands the seniority rule and makes employees work together in cross-functional teams. The company makes $3 billion in 2001.
Industry Pioneer (07:41)
Hiroto Saikawa becomes CEO in April 2017. Nissan releases the Leaf in 2010; it is the world’s best-selling fully electric vehicle. Nissan’s approach to design has changed dramatically since the Renault alliance.
Singapore Trends (02:01)
Nissan leads the market in crossover cars. Collector Mark Chow prefers the style of Nissan’s older designs. One in 10 new cars purchased in Singapore is a Nissan.
Nissan's Reputation (02:26)
The company's profit margins are 50% higher than the industry average. By the time Ghosn steps down as CEO, people see him as a corporate superhero.
Credits: Nissan (00:32)
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