Segments in this Video

Digital Advertising and Marketing Worker: Main Duties and Responsibilities (00:52)

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Mark Wolfe owns an independent advertising and design shop. He serves his clients through social media, website, and digital print campaigns.

Digital Advertising and Marketing Worker: Career Beginnings (01:01)

Wolf began as a graphic designer. He has transitioned from a production artist to an art/creative director.

Digital Advertising and Marketing Worker: Keys for Success (02:45)

Rather than being specialized, this career required a general understanding of client and customer motivations. Technology is constantly changing, which requires stay current on the industry.

Digital Advertising and Marketing Worker: Education and Certification Requirements (02:57)

This career does not have specific education requirements, but requires skills and drive. On the job training is sufficient, but higher education can provide more opportunity. Wolfe suggests going to conventions that offer specialized training.

Digital Advertising and Marketing Worker: Workplace Atmosphere (01:10)

Wolfe does not have to travel because most of his work is done online. He works from his house to minimize overhead.

Digital Advertising and Marketing Worker: Advice for Aspiring Pros (01:47)

Wolfe emphasizes that this career requires hard work and people skills. Distinctive branding is important in this competitive industry.

Digital Advertising and Marketing Worker: A Day on the Job (01:15)

Wolfe begins his day by checking email and returning phone calls. He then works from a list and manages meetings and other distractions as needed.

Digital Advertising and Marketing Worker: Industry Goals and Services (00:55)

This industry offers website creation, social media promotion, as well as many other services.

Digital Advertising and Marketing Worker: Industry Challenges (01:41)

This career requires skill and energy to stand out because the field is very competitive.

Digital Advertising and Marketing Worker: Looking at the Future (02:33)

Wolfe predicts fewer professionals in the field and more freelancers. Broadband legislation will limit speed and access.

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Digital Advertising and Marketing Worker—Career Q&A: Professional Advice and Insight


DVD (Chaptered) Price: $49.95
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3-Year Streaming Price: $49.95

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Description

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 18 minutes

Item#: FPT155279

ISBN: 978-1-64347-826-5

Copyright date: ©2018

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.


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