Segments in this Video

Advertising Worker: Main Duties and Responsibilities (01:16)

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Steve Morrison will meet with a client to learn his company's needs and develop an effective advertising strategy.

Advertising Worker: Career Beginnings (01:01)

After majoring in public relations, Morrison worked several long-term advertising jobs before finding his current position.

Advertising Worker: Keys for Success (01:51)

"There is no substitute for hard work." Have a desire to learn and change in the fast-paced industry.

Advertising Worker: Education and Certification Requirements (00:59)

There are a wide range of jobs in the advertising industry; required certification would be specific to each job.

Advertising Worker: Workplace Atmosphere (01:20)

Being part of the advertising business is busy, interesting, and stimulating.

Advertising Worker: Advice for Aspiring Pros (01:51)

Morrison discusses mentoring and learning from others in the business.

Advertising Worker: A Day on the Job (01:17)

Morrison talks about the types of things on his to-do list and working as a team with others in the agency.

Advertising Worker: Industry Goals and Services (01:11)

Morrison talks about what he and his agency do to help a client grow his business.

Advertising Worker: Industry Challenges (02:17)

The challenge of reaching mass audiences through quickly changing forms of media is also an opportunity.

Advertising Worker: Looking at the Future (02:18)

The industry will be similar to how it is now. Morrison considers how technology is used in advertising.

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Advertising Worker—Career Q&A: Professional Advice and Insight


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Description

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 16 minutes

Item#: FPT154661

ISBN: 978-1-64347-766-4

Copyright date: ©2018

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.


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